12 Months · Group Mastermind · Starting May 2025

Unapologetically
ME

Coming home to yourself — fully, finally, for good.

It happened in so many little things I didn't notice it at first.

Overthinking the "right hooks." Writing posts following a certain formula. Choosing "problems" or "desires" to talk about that would reach my ideal client instead of trusting my intuition to guide me.

I felt so filtered, pushed in different directions — even though I thought I was already doing it my way — that I completely lost myself in these micro-adjustments for performance and curation.

I felt restless and unfulfilled even though I was showing up and being myself ...
Until I read over a few of my posts and wondered: where am I in these?

That was the moment I looked closer at all the micro-abandonments.
And started my #unapologeticallyME era.

The truth under the truth

You've done the work.
You know who you are.
And still — something keeps making you smaller.

It's not that you've stopped believing in yourself. It's that you keep abandoning yourself — quietly, habitually — every time you follow someone else's advice about how to build your business. Every time you post what you think you should instead of what's actually alive in you. Every time a "yeah but" creeps in and drowns out what your gut already knows.

The filters aren't always loud. They're subtle. They look like professionalism. Like strategy. Like being reasonable. Like listening to the people who've done it before.

But somewhere in that listening — you stop hearing yourself.

The metaphor that started everything

Once upon a time, there was a little onion. She grew up surrounded by other onions — round, layered, looking exactly like her on the outside. Everyone treated her like an onion. Called her an onion. Showed her how to be a good onion.

But she always felt different. Like she didn't quite belong. Like something inside her didn't fit the shape she was supposed to fill. She felt weird. Too much. Not enough. Both at once.

So she did what you do when you feel like that — she tried harder to be a better onion. Added more layers. Smoothed herself out. Followed the formula. Looked around at what the other onions were doing and adjusted accordingly.

But the feeling never left. That quiet, persistent, slightly embarrassing little voice that said: what if this isn't actually who I am?

What if that little voice inside of me is actually the truth?
What if I'm not an onion at all?
What if I'm meant to be something else entirely?

And so the peeling began. Layer by layer. The "should haves." The borrowed beliefs. The performance. The curation. The rules that were never hers to follow. And underneath all of it — underneath every single layer she'd been wrapped in — was something she didn't expect.

A tree. Deep roots. Wide branches. Growing fast and high. Providing shelter and shade. Blooming with the most beautiful flowers. Bearing the most nourishing fruit.

She was never the onion.
She was always the tree.
She just needed to trust the voice that knew it first.

Why I built this

Last year I realised how much I was still holding back.

I was already doing it my way. Already speaking my truth. And still — there were so many filters I wasn't even aware of. So many places I was abandoning myself and calling it being open-minded. Listening to how I should build my business even when it felt completely wrong in my soul, because it felt like I had to.

So I started the #unapologeticallyME era. Not as a brand era — as a commitment. To my own truth. My own intuition. To trust myself above everything and everyone else.

It's a process. It needs deepening, guiding, re-committing over and over. And I wanted somewhere for that — a container where staying the course doesn't just mean surviving it alone, but accelerating through it together.

That's what this mastermind is. Not "do it like me." Do it like you. Deeper. Faster. For real.

What's inside

The container
Your tribe — masterminding in community

Your people. A group of women who are done shrinking — who will see you, challenge you, and hold you to your own truth even when you're tempted to abandon it. Real support. No performance.

Hot Seat Coaching Calls

Deep, direct coaching on the real blocks — identity, business, expression, fear, expansion. The kind of session that rewires something. Not just advice. Actual transformation in the room.

Spontaneous Voice Notes

Me in your pocket when something clicks, when you're in the middle of something, when you need to hear it again. Not a scheduled check-in. Present. Alive. Real-time.

Quarterly Intensives

Four deep-dives across the year — structured, immersive, and designed to anchor each phase of your becoming. Below, what each one is for.

The Unleash Session — included for every founding member

Before we begin, we begin. A private 1:1 intensive to rip away what's been keeping you filtered — and set the foundation for everything that follows. This is your entry point into the year.

The year, mapped

Your quarterly journey
Q1
Build Your Roots to Root For

This is the foundation. Stripping back the onion layers — the conditioning, the "shoulds," the external programming — and getting to the seed of who you actually are. Your identity. Your values. Your truth as the root of everything you build.

Q2
She Who Creates Herself

You know who you are. Now you get to build from there — your brand, your offers, your presence, your business. Unapologetically. In a way that actually feels like you. This is where expression becomes creation.

Q3 + Q4
Co-created with the group

These quarters are shaped by you — by what the group needs, what elevates you most, what wants to emerge. This isn't a curriculum handed down. It's a living container. By the time we get there, we'll know exactly what wants to happen next.

Who this is for

This is for you if —

You are

  • You love who you are. Deeply. Even in the mess. You're not looking for someone to fix you — you're looking for somewhere to be seen and accelerated.
  • You know you're genuinely amazing at what you do, and you're done being the best-kept secret — not because you want the metrics, but because you want your work to reach the women who need it.
  • You're self-led. You don't need a roadmap or a saviour. You need depth, challenge, and a group of women who can hold you to your own knowing.
  • You're done abandoning yourself — in your business, your voice, your choices. You're ready to root your value to who you are, not what you achieve or how it looks.
  • You're building a business that should feel like life — energising, meaningful, yours. Not a strategy. Not a performance. Yours.

This is not for you if

  • You're looking for proof — of yourself, of this, of the "right" decision.
  • Likes, strategies, and metrics come before identity. External validation is still the loudest voice in the room.
  • You need someone else to tell you you're beautiful and worthy before you can believe it.
  • You're seeking a saviour, a magic formula, or a shortcut around the real work.

The application process exists for this. If you feel called — apply. We'll know together.

The investment

UnapologeticallyME Mastermind · 12 Months · Starting May 2025

€1,111

per month

or €11,111 paid in full

Founding member gift: Every woman who joins this first round receives The Unleash Session — a private 1:1 intensive with Fran (valued at €1,111) — included as the foundation of your year. We begin with you, before we begin together.

Apply to join

Applications reviewed personally · You'll hear back within 48 hours

"I'm not here to tell you who to be.
I'm here to help you stop pretending you don't already know."

— Fran · Wildhearted Free Soul

The world of Wildhearted Free Soul

Brand Identity Architect › unBECOMING › The Unleash Session › UnapologeticallyME › SOUL EXPOSURE Retreat